CHINA SOUTHERN AIRLINES
Based in Guangzhou, China Southern Airlines possesses the largest fleet and route network, offering the largest passenger capacity among any airline in the People's Republic of China.
Objective
Results Advertising developed an on-site experiential activation to promote China Southern Airlines’ direct flight from Toronto to Guangzhou to the mainstream audience, while reinforcing the message to the audience who are already aware of the route.
Execution
We selected Toronto Premium Outlets, a top shopping destination for shoppers from around the GTA as well as tourists from around the world as our venue. An outdoor presentation booth was setup to engage shoppers and provide info of our offerings.
Results
China Southern Airlines gained high exposure of brand information in Toronto Premium Outlets as well as on social medias.
