Hainan Airlines

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Mall Activation (Promotional Material Design,
Event Planning and Execution, Social Media Exposure)



We sourced and evaluated the options for our clients, along with the social media exposure to create successful activations. In 2014, Hainan Airlines host a series of activations at two of the most popular shopping malls in Toronto, Scarborough Town Center and CF Fairview Mall. In total, we attracted 100,000 shoppers in a single week. In 2016, another activation took place at Toronto Premium Outlets with 50,000 visitors in just two days! In 2017, a themed activation “Start your journey to China” was hosted at CF Shops at Don Mills and has reached 5,000 engagements on social media.