Hainan Airlines

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HAINAN AIRLINES

 

Mall Activation (Promotional Material Design,
Event Planning and Execution, Social Media Exposure)

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We sourced and evaluated the options for our clients, along with the social media exposure to create successful activations. In 2014, Hainan Airlines host a series of activations at two of the most popular shopping malls in Toronto, Scarborough Town Center and CF Fairview Mall. In total, we attracted 100,000 shoppers in a single week. In 2016, another activation took place at Toronto Premium Outlets with 50,000 visitors in just two days! In 2017, a themed activation “Start your journey to China” was hosted at CF Shops at Don Mills and has reached 5,000 engagements on social media.