Brand Study


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    Results broadened TheFaceShop, by targeting the Chinese Asian community. A series of seasonal print campaign & TVC adaptation was conducted via media placement at both Toronto and Vancouver. We further enhanced the brand exposure, by creating an 1st year celebration event hosted at the hottest tourist attraction location in Toronto, Pacific Mall.

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    Results broadened TheFaceShop, by targeting the Chinese Asian community. A series of seasonal print campaign & TVC adaptation was conducted via media placement at both Toronto and Vancouver. We further enhanced the brand exposure, by creating an 1st year celebration event hosted at the hottest tourist attraction location in Toronto, Pacific Mall.

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    Results broadened TheFaceShop, by targeting the Chinese Asian community. A series of seasonal print campaign & TVC adaptation was conducted via media placement at both Toronto and Vancouver. We further enhanced the brand exposure, by creating an 1st year celebration event hosted at the hottest tourist attraction location in Toronto, Pacific Mall.

    [/restab]

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    Results planned a whole series of brand materials, including branch posters, print advertisement, TVC and radio commercials, along with targeting media placement when ICBC first rooting to the Canadian market. A full event coverage filmed for its inauguration ceremony to capture its establishment in the new Canadian community, to meet with various clients, vendors and minister of finance.

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    Results planned a whole series of brand materials, including branch posters, print advertisement, TVC and radio commercials, along with targeting media placement when ICBC first rooting to the Canadian market. A full event coverage filmed for its inauguration ceremony to capture its establishment in the new Canadian community, to meet with various clients, vendors and minister of finance.

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    Results planned a whole series of brand materials, including branch posters, print advertisement, TVC and radio commercials, along with targeting media placement when ICBC first rooting to the Canadian market. A full event coverage filmed for its inauguration ceremony to capture its establishment in the new Canadian community, to meet with various clients, vendors and minister of finance.

    [/restab]

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    Advertising campaign for DeRucci Toronto’s Flagship store Grand Opening. Advertising through WeChat, Print Media, as well as event management for their Grand Opening.

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    Advertising campaign for DeRucci Toronto’s Flagship store Grand Opening. Advertising through WeChat, Print Media, as well as event management for their Grand Opening.

    [/restab]

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    Results implemented branding for businesses. Korean Ginseng Corporation (KGC) appointed us to their official ad agency since 2013.. Beside the 360 degrees of advertising and media buying aspects, we also experienced for public relation section. We helped to organized press conference for legal action to ensure brand protected against imitation goods, yet also arranged media tour to Korea Head Office to build brand presence at various local media. Customer appreciation dinner was an annual event to capture the heart of loyalty customers.

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    Results implemented branding for businesses. Korean Ginseng Corporation (KGC) appointed us to their official ad agency since 2013.. Beside the 360 degrees of advertising and media buying aspects, we also experienced for public relation section. We helped to organized press conference for legal action to ensure brand protected against imitation goods, yet also arranged media tour to Korea Head Office to build brand presence at various local media. Customer appreciation dinner was an annual event to capture the heart of loyalty customers.

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    Results implemented branding for businesses. Korean Ginseng Corporation (KGC) appointed us to their official ad agency since 2013.. Beside the 360 degrees of advertising and media buying aspects, we also experienced for public relation section. We helped to organized press conference for legal action to ensure brand protected against imitation goods, yet also arranged media tour to Korea Head Office to build brand presence at various local media. Customer appreciation dinner was an annual event to capture the heart of loyalty customers.

    [/restab]

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    Results sourced and evaluated the options for our client, along with the social media exposure. In 2014, mall activation hosted from August 11th to August 24th was located in the two of the most popular malls in Toronto, Scarborough Town Centre and Fairview Mall. Totally attracted 100K shoppers for a week of event at two different locations. In 2016, another activation event took place at Toronto Premium Outlets on October 29th and October 30th, with 50K visitors in two days! To extend the courtesy toward Hainan Airlines’ travellers or members, Outlets offers its exclusive benefits from the Savings Passport until end of 2016.

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    Results sourced and evaluated the options for our client, along with the social media exposure. In 2014, mall activation hosted from August 11th to August 24th was located in the two of the most popular malls in Toronto, Scarborough Town Centre and Fairview Mall. Totally attracted 100K shoppers for a week of event at two different locations. In 2016, another activation event took place at Toronto Premium Outlets on October 29th and October 30th, with 50K visitors in two days! To extend the courtesy toward Hainan Airlines’ travellers or members, Outlets offers its exclusive benefits from the Savings Passport until end of 2016.

    [/restab][/restab]